What a site audit actually looks for

Most local business sites have problems the owner never sees. You check your own site on the laptop it was built on, it loads fast, it looks fine, and you move on. Meanwhile a customer on a phone in a parking lot gives it four seconds and calls somebody else.

That gap is what my free audit is built to catch. People hear "audit" and picture a 40-page PDF full of jargon, or a sales trap with a countdown timer. Mine is neither. Here is exactly what happens when you request one.

The three-findings format

You get exactly three findings back within 24 hours. Not ten. Not a scored spreadsheet. Three.

Why three? Because a list of twenty problems gets ignored. Three problems, ranked by how much each one costs you, is something a busy owner can actually act on. If your site has more than three problems, and most do, I pick the ones losing you the most customers and hold the rest.

Each finding has the same shape:

• What I found, in plain words
• Why it costs you customers, with a concrete example
• How to fix it, whether or not you ever hire me

That last part matters. The findings are yours to keep. You can hand them to your nephew who does websites and I will not be offended.

The five things I check

1. Search presence. I Google your business name plus your town, then the phrase a stranger would use, like "dog groomer Heber City". If you do not show up on the first screen for your own name, that is finding number one, guaranteed. I also look at your Google Business Profile: is it claimed, are the hours right, are there real photos on it.

2. Listings consistency. Your name, address, and phone number should match everywhere they appear: Google, Yelp, Facebook, Apple Maps. Sounds trivial. It is not. Mismatched numbers confuse customers, and Google trusts a business less when its own information disagrees with itself. A landscaper with an old number still live on Yelp is losing calls he never knows about.

3. The booking path. I open your site on my phone and count the taps from landing to booking, calling, or messaging you. More than two taps and you are shedding people at every step. When I built the site for Susy Nails, a salon here in Heber City, the WhatsApp button went on the first screen. One tap to start a conversation. That was on purpose.

4. Photos. Stock photos of a model in a generic salon tell customers nothing. Real photos of your actual work and your actual space convert better, even when they are just decent phone photos. I check whether the photos are yours and whether they are sized sanely. A 6 MB image on a services page is common, and it is brutal on cell data.

5. Speed on a real phone. I run PageSpeed Insights, but I also just load your site on my own phone over cell data, because that is how customers see it. A site can score fine in a lab test and still feel slow with two bars in a parking lot.

What the report looks like

One email, about a page. Plain language, screenshots where they help. A real finding reads like this:

"Finding 2: your booking link is buried in a menu labeled More. On a phone it takes four taps to reach. Move a Book Now button to the top of the homepage. Effort: about an hour for whoever manages your site."

No jargon dump. No wall of red scores with no explanation. No scare tactics about hackers.

What an audit will not do

An audit is a diagnosis, not the treatment. Fixing the findings takes work, yours or mine. If the fixes are small, my Site Tune-Up is $250. If the site needs replacing rather than repairing, a Starter Site is $400. Both are listed at /services, and plenty of findings can be fixed for free by whoever already runs your site.

Two more honest limits. Without access to your analytics I am looking from the outside, so I can tell you the front door is stuck, but not exactly how many people walked away from it. And three findings means I deliberately leave things out. It is a starting point, not a full inspection.

I will be straight about the business model too. The audit is free because some owners hire me afterward for the fix. Most will not, and that is fine. It is the most honest way I know to show my work.

If you run a shop around Heber City or Park City and you want to know what your site looks like from a customer's phone, send it over. I do a free 24-hour audit at /audit, three real findings, yours to keep either way.